Originally from Wales, Gemma has spent most of her working life based in Manchester. It was here she also completed her BSc Honours degree in Fashion, alongside travelling to London to work with esteemed fashion designer Ben de Lisi at his boutique in Belgravia, and twice a year at London Fashion Week. Also qualified in Colour and Image Consultancy, Gemma pursued a career as a Fashion Stylist and Image Consultant all over the UK. Aside from her one-on-one personal styling client base, her top commercial clients in the UK included the McArthur Glen designer outlets, The Trafford Centre, The Style Doctors (from hit TV show 10 Years Younger) and editorial titles such as LOOK Magazine.
She then brought her styling services overseas to Dubai in 2011, where she firstly worked as the resident Fashion Stylist for the group of editorial titles under Gulf News Magazines, and then in 2014, returned to freelance fashion styling for luxury and contemporary fashion brands and titles in the region.
Alongside shooting for luxury international fashion labels, Gemma also works with VIPs and celebrities travelling to the region. She has worked with famous international names such as Rihanna, Black Eyed Peas, Isabeli Fontana, Massimo Bottura, Bruna Lirio, Maya Diab and Yusuf Cat Stevens.
Vogue Arabia, Harpers Bazaar, Elle, Esquire, Marie Claire, L'Officiel, Emirates Woman, Emirates Man, Afficionado, Edgar, A&E Magazine, The Rake, Arabian Watches and Jewellery, Women's Health, VIVA, CAKE Mag, HAYA Magazine, Zeina Magazine, HIA, Stylist Arabia, Shortlist ME, Zahrat al Khaleej Magazine, Layalina, Mondanite UAE, Buro 247, Gheir.com, Shape Magazine, Dubai Mall Magazine, Alpha, WatchTime, Aquarius, Baby & Child, Etihad Aspire Magazine, and Friday Magazine.
Dior, Chanel, Fendi, Hermes, Louis Vuitton, Bvlgari, Cartier, Bloomingdales, SAKS Fifth Avenue, DKNY, Carolina Herrera, Piaget, Amato Furne One, Luxxotica, Level Kids, Swarovski, Damas, Guerlain, Sephora, NARS Cosmetics, Woojoh, Ferrari, Samsung, La Provocateur, Alfa Romeo, Virgin and Emirates.